Saturday, 17 May 2008

Tourists use search engines more often to book a hotel



The customers are using search engines more often to choose a hotel, in spite of all the efforts of the service suppliers to enforce their presence in the Internet.According to the data of the research company BDRC (Business Development Research Consultants), approximately three of five customers use search engines to look for hotels, when the direct sites of the hotel service supplier are attended only by 36% of the tourists.And the results of the British Hotel Guest Survey 2008 have shown that the city portals have overcome the touristic agencies sites and other intermediates with the result of 24% against 19%.The reports of the BDRC also note that the hotel booking volumes directly on the hotel sites are constantly growing, but also such intermediate portals as Expedia (40%), Lastminute.com (36%) and Ebookers (22%) are not giving their positions up.The leading hotel networks in this area according to the results of 2007 are Travelodge, Premier Inn, Holiday Inn and Hilton.The Internet booking continues to gain popularity. In the year

3 comments:

essay best said...

oh i was really unaware of this technique on Google. i think we can save lots of time and effort by the help of google. thanks for sharing some very nice tips and amazing insights.

Anonymous said...

I, too, myself search hotels on google while I make a travel plan and then contact directly to hotel instead of s supplier or agent. It saves time, money and any chance of cheats.

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